Brand Name: Fayway

Tagline: Essential Style, Elevated.

Positioning: A premium-casual lifestyle brand offering high-quality, versatile basics. Fayway sits at the intersection of everyday comfort and modern, urban style, providing the foundational pieces for a cohesive wardrobe.

Target Audience: Men and women, aged 18-35, who value quality over quantity, have a curated sense of style, and seek clothing that is both comfortable and fashionable for daily life.

Color: Black